Privacy Policy

1. Information We Collect

TechnoTrace collects information necessary to provide our lead generation and digital advertising services. The types of information we collect include:

Personal Information

• Contact information (name, email address, phone number, business address)
• Business information (company name, industry, website, business size)
• Marketing preferences and targeting criteria
• Payment and billing information

Lead Data

• Prospect contact information and demographics
• Behavioral data from advertising campaigns
• Engagement metrics and conversion data
• Social media interaction data (when authorized)

Technical Information

• IP addresses, browser type, and device information
• Website usage data and analytics
• Cookies and similar tracking technologies
• Platform integration data from connected social networks

2. How We Use Your Information

We use the collected information for the following purposes:

• Providing lead generation and advertising services
• Qualifying and targeting potential leads
• Managing and optimizing advertising campaigns
• Analyzing performance and generating reports
• Processing payments and managing accounts
• Communicating with clients about services and updates
• Improving our platform and service offerings
• Complying with legal obligations and preventing fraud

3. Information Sharing and Disclosure

TechnoTrace does not sell, rent, or trade personal information. We may share information in the following circumstances:

With Clients

We share qualified lead information with our clients as part of our core service offering. This includes contact details and relevant demographic information of prospects who have expressed interest in the client's products or services.

With Service Providers

We may share information with trusted third-party service providers who assist us in operating our platform, conducting business, or serving our clients, provided they agree to maintain confidentiality.

For Legal Compliance

We may disclose information when required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, property, or safety.

4. Data Security

We implement appropriate technical and organizational security measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Employee training on data protection practices
• Secure data centers and infrastructure

5. Data Retention

We retain personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specific retention periods include:

• Client account information: Duration of business relationship plus 7 years
• Lead data: 3 years from generation date or as required by client agreements
• Marketing data: 2 years from last interaction
• Technical logs: 1 year from creation date

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request information about the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Portability: Request a copy of your data in a structured, machine-readable format
• Objection: Object to certain processing activities
• Restriction: Request limitation of processing in certain circumstances

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze website traffic, and improve our services. You can control cookie preferences through your browser settings, though this may affect website functionality.

8. Third-Party Platforms

Our services integrate with various social media and advertising platforms. When you connect your accounts, you authorize us to access certain information according to the permissions you grant. We recommend reviewing the privacy policies of these platforms to understand their data practices.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers, including standard contractual clauses and adequacy decisions.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes via email or through our platform. Your continued use of our services after such notification constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

13. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, sold, or disclosed, and the right to delete personal information. To exercise these rights, please contact us using the information provided above.

14. European Privacy Rights

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR). We process your personal information based on legitimate interests, contractual necessity, or your consent. You may withdraw consent at any time where processing is based on consent.